Staffmax Joins With Patrice & Associates To Expand Footprint

Staffmax, a provider of commercial and healthcare staffing, announced a deal with Patrice & Associates to bring the two offerings together through Patrice’s 180 franchised offices.


Under the deal, Staffmax will handle temporary staffing at Patrice’s locations and will get referrals for healthcare staffing needs. Patrice will focus on perm recruitment and executive search.


“This partnership significantly accelerates our US expansion while broadening our service mix,” Staffmax President Kevin Gill said in a press release. “We are now able to deliver temporary and healthcare staffing services across 180 markets, while also enhancing our permanent placement capabilities through the Patrice network.” Staffmax is headquartered in Winnipeg, Manitoba, Canada and has offices in the US, Australia, Finland, Sweden and the UK.


The deal between the two firms is a “strategic partnership” with profit sharing on commercial staffing and healthcare staffing roles that are referred by Patrice to Staffmax and vice versa, Gill wrote in a note to SIA.


Staffmax will provide operational infrastructure for temporary and healthcare staffing, while Patrice franchise offices will handle permanent placement and executive search services within their local markets.


Staffmax, which also offers franchising, began speaking with Patrice’s owner, Conscious Capital, about two years ago, Gill wrote in a note to SIA. “During these conversations we felt there were synergies between Patrice and Staffmax. This led to going live with this strategic partnership in early 2026.”


Patrice is based in Scottsdale, Arizona, and focuses on executive search and permanent recruitment. Hospitality is its strongest suite, though it also works in other staffing segments such as finance/accounting.


“Our franchise owners are well-positioned to expand into complementary service lines through this partnership,” Patrice & Associates CEO Jason Miller said in a press release. “It allows us to broaden our offering while maintaining a disciplined, local approach to recruiting.”


Written By Craig Johnson | March 24, 2026


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